I wanted to shed some light on another amazing initiative that I support and hold dear to my heart (literally, wearing a tag close to my heart everyday).
I love this campaign from a marketing angle, because it's a brilliant way to spread the word about a genocide that otherwise goes unnoticed in North America, and also because it goes to show how much the human spirit can contribute with something as small as a dog tag.
Currently, in the last five years in a Northern part of Uganda, there have been over twenty thousand children kinapped from their homes and forced into a life of violence. My child's name is Zaddox. He was 15 when he was kidnapped, from Northern Uganda. For $12, you can have a childs story to tell.
Share the awareness -- http://www.thenamecampaign.org/.
I love this campaign from a marketing angle, because it's a brilliant way to spread the word about a genocide that otherwise goes unnoticed in North America, and also because it goes to show how much the human spirit can contribute with something as small as a dog tag.
Currently, in the last five years in a Northern part of Uganda, there have been over twenty thousand children kinapped from their homes and forced into a life of violence. My child's name is Zaddox. He was 15 when he was kidnapped, from Northern Uganda. For $12, you can have a childs story to tell.
Share the awareness -- http://www.thenamecampaign.org/.
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